Deadwood for A Day's March: Ali Boulala, the Skateboarder

A Day’s March and Deadwood share a common goal – dressing those who shape culture, each in its own way. To mark our collaboration, we spent a day with five creatives in London and Stockholm, exploring their cities, their perspectives on creativity, and how they wear the new collection. Meet Ali Boulala, skateboarder turned musician.

Ali Boulala, a skateboarding legend, rose to prominence in the early 2000s for his exceptional and innovative style, both on and off the board. A central figure in the sport's evolution during that period, Boulala's skating has been a source of inspiration for many, establishing him as one of the most influential skaters in history. Despite a life marked by adversity and tragedy, Boulala's determination and resilience have enabled him to overcome numerous challenges and reestablish himself. He remains a globally recognized skateboarding icon.

A DAY'S MARCH: How did skateboarding come into your life? ALI BOULALA: I saw people skating on a family vacation and my brother said he wanted to get a skateboard. So he saved all the allowance coins that he got to play arcade games with. And I did the same. Do you have to dig deep to find your creative nature, or do you feel it's natural to you? – I don’t think I have to dig deep. Or if any digging is involved. I don’t know where it comes from but it comes from somewhere, maybe from within.

Is your art and output based on the way you see the world? – No. I think it’s the other way around. It it might have made me see the world the way I do. Are there any trade secrets you can share with someone who is about to enter your field? – There are no secrets. Just hard work and never give up. What’s the most unexpected lesson you’ve learned while navigating your career? – Anybody can write or say anything about anybody, and they might do.

What is a work of art or creation that has changed your perspective? – Plan B Questionable (skateboarding video 1992) Do you believe your current self is who you are meant to be? – I think that changes all the time and who am I to say who I’m meant to be? LAUNCH INFO: The collection launches on March 14 on Kungsgatan 3 in Stockholm, 24 Berwick Street in London and online at adaysmarch.com. Subscribe to our newsletter for early access on March 11.

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