24 Berwick Street

A Day’s March opened its very own townhouse in the heart of Soho this June. Housed across three storeys, the Townhouse is a historic grade-listed building and will showcase the brand’s core collections across menswear and womenswear. The new London store has been co-designed by creative director Pelle Lundquist and interior architect Daniel Braconier.

“We have been in construction throughout Winter 2022 and are really excited to share our vision with the public. Co-designed by myself and interior architect, Daniel Braconier, we have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior will feature brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century.” says Pelle Lundquist.

The third floor of A Day’s March’ Townhouse will be used as a retail space and an area for upcoming creative projects – the first one being introducing during Fall of 2023.